Maybe you’ve heard the rumors: cannabis Coca-Cola is on its way. Let’s clarify. Coca-Cola Co. has shown interest in the fast-developing CBD industry, becoming the latest – and largest – beverage company to consider tapping into the rocketing demand for cannabis products.
Is Coca-Cola partnership with Aurora Cannabis?
No one on Coca-Cola Co.’s end has confirmed this. However, Bloomberg reported that a spokesperson for Aurora mentioned the corporation’s interest in exploring the CBD space. This was enough to send Aurora’s share prices shooting up by 23% on September 17, 2018.
A spokesperson for Aurora, Canada’s third-largest cannabis company, also confirmed their own intentions to enter the infused-beverage space.
Coca-Cola’s possible interest also benefited other players in the cannabis industry. Companies like Tilray Inc. added about 9.4% after the news came out, adding a significant boost to an already blossoming industry.
Will a Cannabis Coca-Cola Drink Get you High?
Any cannabis Coca-Cola drink that enters the market won’t be for the sake of getting high. Coca-Cola spokesperson Kent Landers, in an emailed statement to Bloomberg News, had this to say: “We are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world.” CBD is non-psychoactive, which means the primary objective of any CBD-infused drink is to potentially support health and wellness. Landers added, “The space is evolving quickly. No decisions have been made at this time.”
Why Infuse Drinks with CBD?
Over the past decade or so, more people are eating organic and showing interest in superfoods. CBD is touted as the new superfood, so it’s no wonder that companies like Coca-Cola are interested in making a CBD-infused drink. By making a cannabis Coca-Cola drink that doesn’t get you high, the company is evolving with market demands, just as they always have. Think about it; a company doesn’t stay in business for more than 120 years by doing the same old thing year after year. Cannabis Coca-Cola is a smart, but not surprising move by the company.